IFA 2024: TELEFUNKEN and ETON Soundsysteme announce partnership for high-quality audio products

Frankfurt am Main/Delbrück/Berlin, September 9, 2024 - TELEFUNKEN Licenses GmbH and ETON Soundsysteme GmbH, a subsidiary of the German automotive supplier paragon GmbH & Co. KGaA, have announced their new licensing partnership in the field of high-quality audio products at IFA 2024. Two models of high-quality Bluetooth over-ear headphones and true wireless stereo (TWS) earbuds are expected to be launched under the TELEFUNKEN brand from the fourth quarter of 2024. All audio products will be sold exclusively in the EU as well as in Norway, Liechtenstein, Switzerland and the UK under the TELEFUNKEN brand - initially online and then in parallel in brick-and-mortar stores. The product portfolio will be expanded to include headphones and speakers for home hi-fi, home cinema, desktop audio and mobile audio.

▪ New license partnership between TELEFUNKEN Licenses GmbH and ETON Soundsysteme GmbH

▪ Audio portfolio including high-quality Bluetooth over-ear headphones and earbuds under the TELEFUNKEN brand

▪ Expected to be sold online and in bricks-and-mortar stores in the EU, Norway, Liechtenstein, Switzerland and the UK from Q4 2024